PORTFOLIO

A former attorney with 15+ years of PR, communications and marketing experience. I’ve scaled teams, launched high-impact campaigns, and advised leaders at the intersection of tech, finance, and public policy.

CAREER HIGHLIGHTS

Decade-long track record of helping fintech and tech brands (including TurboTax, QuickBooks and Binance) translate complex concepts into compelling narratives that drive adoption and build trust.
Established communications programs from scratch at Intuit, goeasy, Binance, and Panther Protocol.
Experienced leader with seven years of people management. Teams ranging from two to organizations of 100+.
Orchestrated Binance’s post-FTX Proof of Reserves campaign (10+ channels, 100 countries, and 24 languages), achieving a total of 420M positive media impressions.
Social Media Advisor to Justin Trudeau's Liberal Leadership Campaign.
Co-founded Thrive (renamed QuickBooks Connect), Canada's largest public accounting conference.

CASE STUDIES

Post-FTX Collapse: Proof of Reserves Campaign

Integrated, cross-department campaign that spanned 10 channels, 24 languages in over 100 countries, resulting in 420M+ impressions that were almost exclusively positive in sentiment. Proved that Binance held appropriate reserves for its customers' assets.

Introducing TurboTax's Full-Service Offering

Repositioning TurboTax for the Assisted Tax Market in Canada

The Influencer Factory: Intuit Insider Academy

Transforming advocates into influencers: a successful experiment

First-Ever Digital Internal Comms Platform

Revolutionizing goeasy Ltd.'s internal communications through technology

SAMPLE DELIVERABLES

Go To Market-Communications Strategy

In-depth GTM-Communications strategy for a DeFi Privacy Protocol startup

Communications Brief: Member of Parliament

Faced with an uphill battle, this bespoke comms plan was used to optimize for voter engagement

Alternative Lenders Explained Canadian Lenders Association

Designed and wrote the copy for this microsite with the CLA to defend the industry's interests

Strategic Brand Framework (Brand Key)

Defining and aligning a DeFi Privacy Protocol's mission, vision, goals, audience and messaging

Testimonial video: John Walker (easyfinancial)

The first of a series of customer testimonials, intended to change regulator opinion of easyfinancial

Promotional Keynote: Panther at #EthDam

Presenting Panther's value prop to an audience of digital natives through visual storytelling

WRITING SAMPLES

Bylines

Executive Thought Leadership

AI Access and Financial Information (AI Business)

The Role of Zero-Knowledge Proofs in Protecting User Data (Metaverse Post)

Detroit’s Financial Revolution is Missing Out on DeFi (CCN)

Executive Profiles

O. Gale (Cryptopolitan)

Anish Mohammed (BitcoinWorld)

Employer Reputation

Why TurboTax went beyond DIY Tax Services (StrategyOnline)

Privacy/Security

Privacy and Safety: Why you should value your anonymity (Panther Blog)

Alpha Protection Through Privacy: A Web3 privacy primitive for DeFi (Panther Blog)

Employee Communications

Video

goeasy Ltd. Covid-19 response (goeasy Ltd.)

Newsletter

National Day for Truth and Reconciliation (goeasy Ltd.)

CEO Letter

International Women’s Day Letter

Executive Social Media Posts (Jason Mullins)

Charitable Donations Post

National Day of Truth and Reconciliation

Visit to Quebec Team

TSX 30 recognition

Sample response to journalist inquiry

Sample Response to Journalist Inquiry

Technical Topics

Decentralized Privacy (Panther Blog)

Dark Pools for Institutions: Challenges and Innovations (Panther Blog)

Proof of Reserves Webpage (Binance)

How zk-SNARKs Improve Binance’s Proof of Reserves (Binance Blog)

Page updated

Google Sites

Report abuse